November 3, 2022 Since the appearance of Reese’s Pieces in E.T. (1982) tripled sales of the candy within two weeks of the movie’s release, “product placement” (a.k.a., “embedded marketing”) in motion pictures has continued to be an important part of advertising. Cortec® recently—but unintentionally—had its own “embedded marketing” spot in a 2021 Japanese movie entitled, The Fable: The…
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